What this means:
Every new Tesla car, including Model S, Model X, and the forthcoming
Model 3, will be loaded with $8,000 worth of gadgets which will allow the
vehicles to eventually drive themselves once Tesla perfects the software to
make that possible.
What it does not mean:
The car will right now NOT be able to drive themselves. What
it does mean is that the cars can be updated easily to go auto-pilot once Tesla
has the software ready.
The Tesla self driving package:
- 8 surrounded cameras for 360 degree visibility around the car at up to 250m range.
- 12 updated ultrasonic sensors for detection of both hard and soft objects.
- Forward facing radar with enhanced processing ‘capable of seeing through heavy rain, fog, dust and even the car ahead.’
- A new onboard computer with more than 40 times the computing power of the previous generation.
Brand Sense:
Tesla is effectively positioning itself as the self-driving
car company before it actually rolls out self driving cars. Customers who would
prefer an autonomous car when the technology is ready can go for a Tesla right
away, and then wait for the technology to arrive.
Auto future:
- The hardware won’t do much at the moment but, over the next year, Tesla plans to test a more advanced version of its earlier auto-pilot programme.
- More advanced self driving capabilities in the pipeline for Tesla, although Musk has said ‘it’ll take us some time’ to perfect those.
- Tesla hopes to demonstrate a car travelling all by itself from Los Angeles to New York, without any driver guidance, by the end of 2017.
Where the tech is at present:
The partially self driving cars being sold now have
software, like Tesla’s Autopilot, that hand the controls back to humans when
the computer is unsure of what to do.






