Researchers,
including one of Indian origin, have decoded the science behind the perfect car
and quantified how the aesthetic design of car models affects consumer
preference. By combining data on design and sales, the researchers showed that
while customers do not like cars look too different from the market average,
they also do not want something that looks too similar. When buying a luxury
car, it is more important that the car looks consistent with the brand, and
less important that it looks like other cars in the market segment. Cars in the
economy segment can gain in popularity by mimicking the aesthetics of their
luxury counterparts.
Friday, 23 September 2016
'Ascent of Man' Image Should be the Other Way Around: Experts
The idea
that humans evolved from a knuckle-dragging ape, leaving chimpanzees in the
Darwin dust, was crystallized in the famous ‘ascent of man’ image. But ongoing
research on a 3.7 million year old fossilized skeleton of an early type of
human could prove the orderly procession is actually the wrong way round. Speaking
at the British Science Festival in Swansea, Professor Robin Crompton argued
that humans, apes and chimpanzees all evolved from a common ancestor who walked
upright and lived in the trees. So it was the chimps that changed their body
shape to allow them to move at high speed on all four limbs, while humans
carried on using two. And upright walking did not evolve after humans descended
from the trees and started to move around on the open savannah, but millions of
years before this. In fact, once seen as one of our defining characteristics,
developed when early humans were still in the trees.
As they
were walking on their feet, they used their hands to steady themselves on
nearby branches and gradually got the idea that sticks could have other uses. The
ascent of man image had entered popular culture, but was wrong. Chimpanzees and
humans are both descended from something more like living humans than living
chimpanzees – however uncomfortable that may be to us. The ancient fossil of an
Australopithecus hominid – the same genus as the famous Lucy – was found in
South Africa in the 1990s, but was only dated last year. Whereas Lucy was just
1.1 metres tall, the South African fossil, nicknamed Little Foot, was about the
same size as a modern western woman. According to Crompton, Lucy was a pygmy
Australopithecus, much like there are pygmy Homo sapiens today.
Thursday, 22 September 2016
Earth's Carbon Came From Smash-up With a Planet
Most of
the Earth’s life giving carbon may have come from a collision about 4.4 billion
years ago between our planer and embryonic planet similar to mercury,
scientists found. Researchers studied how carbon based life developed on Earth,
given that most of the planet’s carbon should have either boiled away in the
planet’s earliest days or become locked in Earth’s core. The challenge is to explain
the origin of the volatile elements like carbon that remain outside the core in
the mantle portion of our planet.
Now, A Pill That Promises to Melt Away Leukaemia
A new
drug that ‘melts’ away cancer has been given fast track approval in the US. Developed
in Australia, Venetoclax was developed to specifically target chronic
lymphocytic leukemia. The drug showed a positive result in 80% of clinical
trials, with one in five patients finishing the programme completely
cancer-free. Venetoclax is administered orally every day via a pill. In the
original trial, 116 participants increased their dosage from 20mg to 400mg over
a five week period. It truly does lead to the disease melting away in 20% of
people.
Cells,
when they are born, are destined to die, and cancer cells – particularly leukemia
cells – delay that death by using a protein called BCL2 that stops the normal
time of death. Venetoclax works by specifically blocking the action of that BCL2
and allows the cells to die in the way that they were destined to. It causes no
side-effects. Despite the majority of trial patients experiencing some benefit
from Venetoclax, others did have a negative result. The drug marks an advance in
immunotherapy, a new area of research that assesses how the body’s own immune
system can defeat cancer. As yet, it has been used most effectively in the
treatment of melanoma. While Venetoclax has received approval from the European
Union and the United States, the drug has not yet been made available in
Australia.
Zika Can Spread Via Tears Too
Eyes
may be a reservoir for Zika virus, say scientists. Evidence of the virus in the
eyes and tears of infected mice raises the possibility that the infection may
spread through tears. Zika virus causes mild disease in most adults but can
cause brain damage and death in fetuses. About a third of all babies infected
in uterus with Zika show symptoms of eye diseases like inflammation of the
optic nerve retinal damage or blindness after birth. In adults, Zika can cause conjunctivitis
– redness and itchiness of the eyes – and in rare cases, a condition known as
uveitis that can lead to permanent vision loss.
Researchers
study suggests that the eye could be a reservoir for Zika virus. They need to
consider whether people with Zika have infectious virus in their eyes and how long
it actually persists. To determine what effect Zika infection has on the eye,
the researchers infected adult mice under the skin and found live virus in the
eyes seven days later. The observations confirm that Zika is able to travel to
the eye. It is not yet known whether the virus typically makes that trip by
crossing the blood retina barrier that separates the eye from the bloodstream,
travelling along the optic nerve that connects the brain and the eye, or some
other route. Eye infection raises the possibility that people could acquire
Zika infection through contact with tears from infected people.
A New Particle That Can Unlock Secrets of Dark Matter Found
Scientists,
including those from India, have predicted the existence of a new fundamental
particle – Madala boson – which may help solve the mystery of the elusive dark
matter in the universe. Using data from a series of experiments that led to the
discovery of the Higgs boson at European Organisation for Nuclear Research
(CERN) in 2012, the group established what they call the Madala hypotheses, in
describing a new boson, named as the Madala boson. The experiment was repeated
last year and this year, after a two and a half year shut down of the Large
Hadron Collider (LHC) at CERN. The data reported by the LHC experiments this
year have corroborated the features in the data that triggered the Madala
hypothesis.
Based on
a number of features and peculiarities of the data reported by the experiments
at the LHC and collected up to the end of 2012, the Wits HEP group in
collaboration with the scientists in India and Sweden formulated the Madala
hypothesis. The hypothesis describes the existence of a new boson and field,
similar to the Higgs boson. However, where the Higgs boson in the Standard
Model of Physics only interacts with known matter, the Madala boson interacts
with dark matter, which makes about 27% of the universe. With the discovery of
the Higgs boson at the LHC in 2012 the Standard Model of Physics is now
complete. However this model is insufficient to describe a number of phenomena
such as dark matter.
Wednesday, 21 September 2016
A Blood Test That Spots Cancer Before Symptoms Appear
A simple
blood test that can detect cancer before any symptoms are noticeable has been
developed. The scientists, who unveiled the test at the British science
festival in Swansea, compared the new test to a smoke detector, because it does
not actually find cancer but changes to red blood cells that occur when cancer
is present. Discovering cancer early is a key factor in successful treatment. If
a tumour is caught in a single part of the body, there is a much better chance
that it can be removed surgically, if the cancer has spread to other organs,
the chance the patient will die is much higher. Because it is a simple blood
test, it could be used to monitor people with a high risk of getting the
disease. The test can be likened to a ‘cancer smoke detector’ because a smoke
detector does not detect the presence of fire in our homes but it’s by-products
– smoke…. This test detects cancer, by detecting the ‘smoke’ – mutated blood
cells.
The researchers said the test could detect
cancer before there are any noticeable symptoms. The researchers worked on
developing the test over the past four years, studying 300 healthy people,
patients with signs of pre-cancer and patients with the oesophageal form of the
disease. The test detects mutations in proteins on the surface of red blood cells.
In healthy people, the number of mutations of this type averages about five per
million, but in cancer patients there can be 50 to 100 mutants per million. These
mutations do not have a role in the development of cancer, with the researchers
describing the effect as “collateral damage” caused by the disease. Asked how
significant the test would be if it worked for all cancers, researcher said: “With
any cancer, if it is caught early enough and surgically removed, that is the
biggest impact on the outcome of a cancer diagnosis.
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