Science Behind Making Perfect Cars Decoded

                Researchers, including one of Indian origin, have decoded the science behind the perfect car and quantified how the aesthetic design of car models affects consumer preference. By combining data on design and sales, the researchers showed that while customers do not like cars look too different from the market average, they also do not want something that looks too similar. When buying a luxury car, it is more important that the car looks consistent with the brand, and less important that it looks like other cars in the market segment. Cars in the economy segment can gain in popularity by mimicking the aesthetics of their luxury counterparts.