Self driving technology promises to
pretty much transform the auto industry as we know it. It may also change the
business of selling motorcycles – but in a very different way. When robots are
at the wheel, far fewer bikers will die on the road, which won’t be lost on all
those people who pine for a motorcycle but have always been too scared to buy
one. It would mean a dramatic enhancement in safety for the motorbike. And it
would guarantee a wider user group. The math is as straight forward as it is
compelling. Consider a left turn on an American road: A vehicle turning across
a lane of opposing traffic has little to do with the bike rider, but is one of
the most dangerous things in motorcycling. When motorcyclists die on the road, this
is how it happens one out of five times, according to crash statistics from the
National Highway Traffic Safety Administration. This year, about 1,000 riders
in the US will lose their lives to the left turns of others. Cars travelling in
the same direction as the motorcycle often don’t notice the bike overtaking on
the left. Cars making a turn while coming from the opposite direction either fails
to see the oncoming bike, or misjudge its speed. Robot cars, in theory, won’t
make either of these mistakes. At first, they will be able to “see” the
motorcycle with sensors or radar and either alert the driver or actively
prevent the vehicle from cutting off the bike. But that’s just the beginning. Eventually,
motorcycles will “talk” to all of the other vehicles on the road, constantly
reminding them where they are, where they are heading, and at what speed. Once every
aspiring biker realizes that the driver next to him isn’t an existential
threat, sales will climb in some places.
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